The agenda below is very tentative and is still a work in progress.
If you have suggestions for topics or speakers, email us.

FailCon 2010 Main Stage Agenda

(Workshop Agenda Below)

Times Topic
9:10a Opening Remarks

9:15a Successful Start-ups Fail Better Than Others

10:00a When Co-Founders Split

  • MODERATOR: TBD
  • Jay Parkinson; Founder, The Future Well
  • Other Panelists TBD
10:40a Topic TBD
11:20a BREAK
11:40a Handling A Failing Investment

12:00n KEYNOTE TBD
12:40n Workshops
1:20p LUNCH BREAK: EXPLORE JAPANTOWN
2:30p DEMO ROOM
Head over to our Demo Room for the SuccessCon-Test 2010. Speak with each of our invited demos and vote for the 3 you think are most likely to succeed. Winners get a chance to present on stage!
2:50p KEYNOTE: Gadgets Gone Wrong

3:20 User Privacy: Where Is The Line?

4:00 Failures in DIY and Outsourced Marketing

4:30p BREAK
4:50p Community Management: Failing to Connect

5:30p Announcing the SuccessCon-Test Demo Winners
The top three Demos voted by the community as “Most Likely To Succeed” will each receive 5 minutes to present on stage with 5 minutes for Q&A
6:00pm Closing Remarks
6:30pm After Party, Location TBD!!!

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FailCon 2010 Workshops

Times Osaka Room Garden A Room
10:00a From Idea to Execution

  • Hosts TBD

Recruiting Users Early

  • Hosts TBD

10:40a (Off)Brand: Missing the Mark

Brands signify the relationships people have with products and services, so designing and protecting that brand is important right from the start. When those relationships falter, brands suffer and can even die. What can we learn from failed brand management? By deconstructing failures, we can engineer at least some of the risk out of our business strategies. Join Trademark Attorney Lara Pearson (Rimon Law Group) and Cultural Marketing Strategist John Rooks (The SOAP Group), as they explore case studies of poor brand management and offer insights, strategies and tools on trademark protection and authentic marketing.

How Not to Fail at SEO

It is pretty easy not to have the SEO best practices and standards built into your site. Many companies aren’t familiar with the research, nor do they do the research necessary. We’ll cover some of the biggest fails we’ve seen in SEO and how to avoid them.

11:20a BREAK BREAK
11:40a Surviving the Dismount: Can You Exit?

Topic TBD
12:20n MAIN ROOM ONLY MAIN ROOM ONLY
12:40n Being Pulled Too Thin

  • Panelists TBD
Adaptive Path Hosts: Good Designs Faster

To create great experiences, you need fast, agile, and engaging technique to generate new ideas and solve the tough problems of interactivity, flow, and form. This is a condensed miniature version of Adaptive Path’s popular hands-workshop.

1:20p LUNCH BREAK – GO VOTE ON DEMOS LUNCH BREAK – GO VOTE ON DEMOS
3:20p Topic TBD Increase User Engagement With Gaming Techniques

4:00p MAIN ROOM ONLY MAIN ROOM ONLY
4:30p BREAK BREAK
4:50p Topic TBD Understanding Mobile; Why You Might Not Be Ready

  • Hosts TBD
5:30 MAIN ROOM ONLY MAIN ROOM ONLY
  • Share/Bookmark

FailCon – October 25, 2010

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